{"id":219,"date":"2026-07-13T11:10:58","date_gmt":"2026-07-13T11:10:58","guid":{"rendered":"https:\/\/ericbenjamin.testsiet2.nl\/?page_id=219"},"modified":"2026-07-13T11:14:21","modified_gmt":"2026-07-13T11:14:21","slug":"strategie","status":"publish","type":"page","link":"https:\/\/ericbenjamin.testsiet2.nl\/strategie\/","title":{"rendered":"Strategie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"219\" class=\"elementor elementor-219\">\n\t\t\t\t<div class=\"elementor-element elementor-element-478cde1 e-con-full e-flex e-con e-parent\" data-id=\"478cde1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6a7c33 e-flex e-con-boxed e-con e-child\" data-id=\"d6a7c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61eb6f5 elementor-widget elementor-widget-heading\" data-id=\"61eb6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Van marktontwikkelingen en kansen naar strategische prioriteiten<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cead547 elementor-widget elementor-widget-text-editor\" data-id=\"cead547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn interactieve sessies begeleid ik jullie team bij de stappen in het strategieproces. Mijn rol als buitenstaander is, met een frisse en brede blik te faciliteren, positief kritische vragen te stellen en ervoor te zorgen dat d\u00ede stappen worden doorlopen die tot goed onderbouwde prioriteiten leiden. Door samen met het team dit proces te doorlopen cre\u00ebren we draagvlak voor de gekozen richtingen. De prioriteiten kunnen worden vertaald naar projecten waarmee je concreet aan de slag kan.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e72b6 elementor-widget elementor-widget-heading\" data-id=\"49e72b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Merkpaspoort<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cb9ac elementor-widget elementor-widget-text-editor\" data-id=\"50cb9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHet merkpaspoort is het DNA van het merk op \u00e9\u00e9n A4-tje. In het merkpaspoort verzamelen we alle belangrijke merkinformatie. Van de kernbeloften, bewijsvoering, merkpersoonlijkheid, doelgroepen, gewenste doelgroeprespons tot de \u2018van-naar doelstellingen\u2019.<br>\nHet merkpaspoort vormt de basis voor alle (marketing-) beslissingen die met betrekking tot het merk worden genomen. Het paspoort geeft voor alle medewerkers richting aan het gedrag en daarmee aan de gewenste, succesvolle bedrijfscultuur. Living the brand!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d1537b elementor-widget elementor-widget-image\" data-id=\"9d1537b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1124\" src=\"https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112.jpg\" class=\"attachment-full size-full wp-image-258\" alt=\"\" srcset=\"https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112.jpg 2000w, https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112-300x169.jpg 300w, https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112-1024x575.jpg 1024w, https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112-768x432.jpg 768w, https:\/\/ericbenjamin.testsiet2.nl\/wp-content\/uploads\/2026\/07\/strategie-112-1536x863.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Van marktontwikkelingen en kansen naar strategische prioriteiten In interactieve sessies begeleid ik jullie team bij de stappen in het strategieproces. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-219","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/pages\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":19,"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/pages\/219\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/pages\/219\/revisions\/261"}],"wp:attachment":[{"href":"https:\/\/ericbenjamin.testsiet2.nl\/wp-json\/wp\/v2\/media?parent=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}